cold email mistakes

Cold outreach is still one of the most powerful tools for agencies to land new clients—but only if it’s done right. After talking with a lot of agencies, I’ve noticed a few common mistakes that are holding them back.

Author

Magdalena RepliQ
September 17, 2024

Here are three pitfalls to avoid, and some quick fixes to get better results:

1. Sending Generic Emails
Personalization is key. If you’re sending the same email to everyone, you’re missing out on the chance to connect. Tailor your message to the prospect’s specific needs and industry.

2. Not Following Up
Most deals aren’t closed on the first email. If you’re not following up, you’re leaving money on the table. Make sure you have a follow-up strategy in place—one that’s persistent but not pushy.

3. Ignoring Data
Are you tracking open rates, reply rates, and conversions? If not, you’re flying blind. Use the data to tweak your approach and improve over time.

Here’s a simple but powerful follow up template to use:

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