cold email vs linkedin dms

Meanwhile, LinkedIn DMs are quietly taking its place, and most people haven’t caught up yet.

So instead of making another “LinkedIn is better” claim, I decided to actually compare them — side by side. In the video, we walk through six key points:

📩 Reply rate — what real numbers look like right now

💰 Cost per conversation — where all those hidden expenses in email go

📈 Scalability — how LinkedIn became a true volume channel

⚙️ Operational load — why email now feels more like IT than sales

🧠 Perception — how prospects actually experience your outreach

🔒 Safety — what happens when things go wrong on each channel

It’s not a hype video, just a clear look at how the outreach landscape is shifting and what that means going into 2026.

If you’re running cold outreach or helping clients grow their pipeline, I think you’ll find it eye-opening (and maybe a little uncomfortable).

Magda

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