target instagrammers

I’ve been talking about this outreach strategy but it’s worth a reminder because I think it could be a goldmine for you, especially if you’re targeting Instagrammers and influencers. It’s all about standing out in a way that feels personal and scalable. Let me share what we’ve seen working.

January 07, 2025

Targeting Instagram Influencers with Personalized Videos

You know how tricky it can be to get through to Instagram influencers—most of them are flooded with generic cold emails and DMs that go straight to the trash. The trick? You need to make them feel seen right from the start, and that’s where our strategy comes in.

Here’s the Strategy:

  • Find Your Prospects: First, pick the Instagram accounts that align with your product or service. These could be influencers with good engagement or businesses with a strong IG presence.

  • Personalized Video with a Twist: Instead of sending a plain text message, we’ve been creating personalized videos that have their own Instagram profile in the background. Imagine the impact when they see a video tailored just for them, featuring their own content—it’s an instant attention-grabber.

  • Automate at Scale: And don’t worry, you don’t have to make these videos one by one. We’ve built a feature that lets you do this at scale, so you can reach out to dozens (or even hundreds) of Instagram accounts in a way that still feels human and thoughtful.

Why Target Instagrammers?

  • Higher Engagement: Instagram influencers are used to visual content, so sending a video that speaks directly to them is way more effective than a typical cold email.

  • Build Relationships: Influencers appreciate the extra effort, and this kind of personalized outreach often leads to better conversations and partnerships.

  • Stand Out: Since almost no one else is doing this, you’ll have a real edge over the competition.

Several agencies using this approach successfully, if you’re curious, check this testimonial out:

Lucas Guillermin, Social Media Agency follow.ch, getting 17.7% (!) reply rates

“We have 85% open rates which is huge and reply rates are around 20% mostly thanks to using RepliQ and hyper personalized videos to reach our leads and actually stand out from the crowd on these big social media platforms.”

This approach has already helped agencies get a lot more replies and build stronger connections with Instagram accounts. I’d love to hear how it works for you if you give it a try.

Cheers,

ps : you received this email because you sign up at RepliQ