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the perfect 2 step sequence
I was thinking about how much cold outreach has changed, and I had to share it.
You know how everyone used to swear by those 4-5 step sequences to get replies? Turns out, in 2025, that’s just asking to be ignored (or worse—marked as spam).
Most of the positive responses (let’s say 80%+) actually happen within the first or second message. So instead of dragging things out, it's way more effective to keep it short, direct, and high-impact.
Here’s what prospects expect today if you want them to reply:
✅ Emails that don’t feel automated
✅ Messages tailored to their specific situation
✅ A clear understanding of their goals and challenges
✅ A real human conversation—not just another sales pitch
That’s exactly what I break down in this video: https://youtu.be/7yuFQGfkBFQ?si=xM8KCHweny2iCymG
Give it a watch—where I share the perfect 2-step sequence you can start using today.
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